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30 Sep 2022 9:50 AM | Anonymous member (Administrator)


Hybrid working (London W1 and home)

AWF is seeking a talented marketing communications professional with a science background to promote the Animal Welfare Foundation and increase engagement and support for the charity.

The Animal Welfare Foundation (AWF) improves the lives of animals by funding research to increase knowledge and understanding of animal welfare issues, providing a platform for debate through its annual animal welfare conference and supporting veterinary students with free talks and research grants. AWF’s audience is predominantly the veterinary and animal welfare community and its work is UK focussed.

AWF is governed by an enthusiastic board of trustees who are qualified veterinary and animal welfare professionals. We are the charity of the British Veterinary Association, the UK’s largest membership organisation for vets and are based at its central London office.

A natural communicator and storyteller, you will use your creativity and scientific expertise to create a clear narrative about the charity, its impact and achievements.  You will work with the AWF team to research and understand the charity’s key audiences and devise innovative communications strategies to raise its profile.

You will have a strong track record of working in marketing communications within the charity, veterinary or animal welfare sector. The role will involve writing for a variety of audiences and mediums, as well as creating visual and video content to tell the charity’s story.

The ideal candidate will enjoy working as part of a small team, but also be confident to take the lead and work unsupervised when necessary. This is a new role and the post holder will join a supportive team of two, and work closely with an active Board of Trustees.  The role will also involve working with BVA’s marketing and media teams to direct campaigns and appeals to their membership of 18k+ veterinary professionals.

This is an exciting opportunity to play an instrumental role in raising AWF’s profile and have a lasting impact on our charity.  The role is full time with a starting salary of £34,785, plus a generous benefits package.

If you would like an informal conversation to find out more about this role and working for AWF, you are welcome to contact Erika Singh, AWF Manager:

To apply please submit your CV and a covering letter describing how your skills meet the role profile and explaining your motivation for wanting to work with AWF. Please also give an indication of your current salary and notice period. Applications should be submitted by email to Anita Maddox at:

The closing date for receipt of applications is 9am on Monday 3 October 2022.

First interviews will be held remotely on 6/7 October with second interviews in person at the charity’s central London office on 11/12 October 2022.

AWF recognises the positive value of diversity, and we welcome applications from all sectors of society. We would particularly welcome applications from under-represented groups within the not-for-profit/membership sector. 


Role title:

Marketing Communications Officer


Responsible to:

AWF Manager

Team: Animal Welfare Foundation

Hybrid working policy: Staff work a minimum of 40% at the central London offices

Purpose of role:

To raise the charity’s profile to increase engagement and support for the charity. 


Key responsibilities:

·       Creating a clear narrative about the charity, its impact, achievements and relevance to the

veterinary and animal welfare community

·       Turning our scientific research into case studies and creating a variety of written and visual

content for different audiences, to describe and promote the charity’s work

·       Supporting the AWF team with stakeholder mapping and engagement; proposing and developing

ideas to engage relevant stakeholders

·       Understanding the charity’s objectives and target audiences and developing marketing and

engagement initiatives to meet these

·       Planning and implementing communications campaigns to raise awareness or funds, while

progressively improving understanding of what works and reporting accordingly

·       Digital marketing across AWF’s channels, including email, website and social media

·       Promoting news-worthy stories to the media through press-releases and other routes

·       Acting as a brand guardian, ensuring consistency across all communications

·       Working with the BVA’s marketing and membership teams to promote the charity through their

channels and raise brand awareness within the veterinary profession

·       Attending and promoting the charity at external events

·       Forming excellent working relationships with external suppliers, including design and print

agencies to ensure the charity’s functions get excellent service and maximum return

·       Other duties commensurate with the role as agreed with Line Manager

People management:

·       No direct people management

·       Develop and maintain close working relationships with colleagues (AWF Manager and AWF Grants and Events Officer), and key BVA staff

·       Support and collaborate with the AWF Board of Trustees

·       Liaise with AWF’s beneficiaries (e.g. researchers, vets, educators and students)

·       Manage external suppliers, designers and agencies

Knowledge, skills, and expertise:



  • A strong track record working in Marketing Communications;
  • Experience or understanding of the field of animal welfare science;
  • Previous charity experience;
  • Ability to make complex scientific information accessible to a wider audience;
  • Excellent copy writing and proof-reading skills, with experience of writing copy for different audiences, purposes and mediums;
  • Experience of digital marketing including social media, email marketing and Content Management Systems;
  • Creative thinking and skillset;
  • Ability to build relationships with a range of individuals and organisations;
  • Strong communication, teamwork and negotiation skills;
  • A flexible and adaptable approach;
  • Excellent organisational and time-management skills



  • A science or veterinary degree
  • Fundraising experience;
  • Experience of working with and supporting a Board of Trustees;
  • Understanding of crisis media management;
  • Experience of creating marketing collateral using digital design tools;
  • Experience of video edting;
  • Experience of using Customer Relationship Management systems (e.g. Salesforce);
  • Experience of event marketing

Other information:

The role will involve attendance at the annual AWF Discussion Forum and some national travel to

events throughout the year.



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